Menu
Microsoft reveals new logo to represent wealth of new products

Microsoft reveals new logo to represent wealth of new products

Don't expect to see the new logo used consistently for a while, though

the new logo

the new logo

After 25 years Microsoft is hanging up its old corporate logo in favor of a new one that includes a squared off version of its four-color window pane and a typeface that is more in line with its Windows 8 logo.

IN PICTURES: Microsoft tells all about its Windows logos

The font used in the logo is called Segoe, a thinner type than that used in the old logo and the same as the one used in the Windows 8 logo. The accompanying Windows symbol in red, green, yellow and blue is a squared off version of the old Windows flag symbol that had wavy horizontal and vertical lines, says the company's head of brand strategy, Jeff Hansen, in the Official Microsoft Blog.

The revamp goes hand-in-hand with Microsoft's big gamble on touch-centric Windows 8, the new operating system scheduled to be released in October. The operating system embraces a clean look with focus on text rather than graphics, modeled after public-transportation signage. This is what the company had called Metro, but it has dropped the name.

At the same time, Microsoft is trying to unify the look of Windows 8 with its Windows Phone 8 and Xbox, all of which are undergoing radical changes. "This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning," Hansen writes.

The symbol and its four colors are intended to represent the company's diverse products, he writes.

Don't expect to see the new logo used consistently for a while, though. "Fully implementing a change like this takes time, so there may be other instances where you will see the old logo being used for some time," Hansen writes.

Tim Greene covers Microsoft for Network World and writes the Mostly Microsoft blog. Reach him at tgreene@nww.com and follow him on Twitter @Tim_Greene.

Read more about software in Network World's Software section.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Reseller News Innovation Awards 2018: meet the top performing partners

Reseller News Innovation Awards 2018: meet the top performing partners

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established partners, emerging players and innovative start-ups, in front of over 460 technology leaders in Auckland.

Reseller News Innovation Awards 2018: meet the top performing partners
Champagne Reception kicks off Reseller News Innovation Awards 2018

Champagne Reception kicks off Reseller News Innovation Awards 2018

More than 460 channel leaders came together to toast the top performers of the New Zealand industry, during the opening Champagne Reception at the Reseller News Innovation Awards 2018 - in association with Techbuyer.

Champagne Reception kicks off Reseller News Innovation Awards 2018
Chasing innovation: how Kiwi partners can create a new customer agenda

Chasing innovation: how Kiwi partners can create a new customer agenda

This exclusive Reseller News Roundtable - in association with Rhipe and Microsoft - detailed a blueprint for customer success, outlining the new role of the modern-day partner and wider network in New Zealand.

Chasing innovation: how Kiwi partners can create a new customer agenda
Show Comments