Menu
PC price cuts expected in Europe amid shipments slump

PC price cuts expected in Europe amid shipments slump

Gartner says PC spending has stalled due to economic uncertainty

Declining PC shipments in Western Europe during the second quarter of 2012 could result in significant price cuts later this year, according to analyst firm Gartner.

PC shipments totaled 13.6 million units in the second quarter of 2012 - a 2.4 percent decline compared with the equivalent period in 2011. Meike Escherich, principal analyst at Gartner, said the Western European PC market recorded weak shipments across all countries.

"Consumer spending on PCs has been stalled by the ongoing economic uncertainty. If demand, especially from consumers, remains weak there might be some old stock left in the channels ahead of the Windows 8 launch in October," said Escherich.

"This could lead to significant price cuts in September, and challenges may arise in selling new products into the channel in the third quarter of 2012."

The situation in the UK was particularly bad, with Gartner recording a 7.6 percent decline in shipments during the second quarter. Both the consumer and professional sectors were affected, according to Ranjit Atwal, research director at Gartner.

With PC vendors under pressure to protect their margins, the top three (Dell, HP and Acer) all had to hold back on price promotions. As a result, they collectively lost more than four percent market share, with all three showing double-digit-percentage declines in shipments.

"The real worry for the UK PC market is whether it will ever return to solid growth," said Atwal.

"Windows 8 and Ultrabooks now look even more important. However, messages emerging from the PC supply chain remain inconsistent and largely uninspiring. This has resulted in the PC channel holding back on new shipment orders until the fourth quarter of 2012."

Overall, HP retained the top position in the Western European PC market in the second quarter of 2012. Acer also held onto second place, while Acer overtook Dell to claim third.

Asus's success was attributed to the company's diversified product portfolio and expansion into Ultrabooks and tablets, while Dell's transformation from a PC supplier to a solution provider for professional markets is yet to result in an increase in market share, said Gartner.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments