Menu
Oracle buys social relationship management company Vitrue

Oracle buys social relationship management company Vitrue

The deal is expected to close within the next three months or so

Taking a step into the social media marketing industry, Oracle is purchasing Vitrue, the two companies announced Wednesday. Vitrue helps corporations disseminate their messages and advertising across popular consumer social media platforms, such as Facebook, Pinterest, Twitter, YouTube and Google+. It coordinates social media marketing campaigns, analyzes the results and helps organizations interact with individual consumers on a more individual basis. The company offers these services though its own hosted social relationship management (SRM) platform. Oracle plans to infuse Vitrue's services with Oracle's own data management and analytics capabilities, which should give customers more insight into how effective their social media campaigns truly are. Since its launch in 2006, Vitrue has built up a large client list, including such well-known entities as McDonald's, American Express, Domino's Pizza, Procter & Gamble, and Lowe's. Vitrue has offices in New York, Chicago, San Francisco, Cincinnati, Dallas, Atlanta and London Oracle expects to close the transaction within the next three months or so. Vitrue will continue to operate as an independent company until then. Terms of the deal were not disclosed, although TechCrunch, the technology news site that focuses on venture-backed startups, estimated the deal to be worth about US$300 million. Joab Jackson covers enterprise software and general technology breaking news for The IDG News Service. Follow Joab on Twitter at @Joab_Jackson. Joab's e-mail address is Joab_Jackson@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments