Menu
Tablet sales to hit 500m in 2015 - report

Tablet sales to hit 500m in 2015 - report

PCs will become like 'trucks' and tablets like 'cars', as Steve Jobs predicted

Sales of tablets will overtake sales of traditional desktop and notebook PCs by 2015, according to a report.

BI Intelligence, the research arm of Business Insider, has issued data forecasting that the tablet industry will become a $100bn-plus market within the next three years, with 500 million units sold per annum by 2015.

This will make it larger than the PC market, which sells around 360 million units per year. As BI Intelligence points out, this falls in with the prediction that Steve Jobs made that PCs will become like 'trucks' and tablets like 'cars'.

"PCs will still be around, and they'll still be a big market, but they won't become the most common way people do their computing anymore," the report's authors say.

Growth in the tablet industry will be propelled by lower prices and better penetration into emerging markets, as well as the education and enterprise sectors, the report claims.

BI Intelligence predicts that Apple will begin to sell older versions of its market leading iPad at reduced prices, much like it did with the iPhone, which will give the market a boost.

Additionally, the success of the Kindle Fire in the US shows that there is demand for a low-cost tablet - a market that Google could muscle in on after its Motorola acquisition, BI Intelligence says.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.‚Äč

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments