Menu
Gartner: BI, analytics software spending jumps 13.4%

Gartner: BI, analytics software spending jumps 13.4%

A rebounding economy, user demand and aggressive vendor marketing drove the numbers

Global spending on BI (business intelligence), analytics and performance management applications jumped 13.4 percent in 2010 to US$10.5 billion, according to figures released Wednesday by analyst firm Gartner. The results reflect the BI market's continued strength throughout the world's economic downturn, as customers looked to such software to find efficiencies and gain competitive advantage.

Although enterprise software spending dropped 2.5 percent in 2009, during the height of the global recession, BI sales grew "in the low single digits," Gartner analyst Dan Sommer said via e-mail. While customer demand played a role, aggressive marketing efforts of BI vendors were also influential, according to Gartner.

BI remains dominated by a handful of major players. SAP, IBM, Oracle and Microsoft alone control 59 percent of the market for BI and performance management software, according to Gartner, while SAS Institute holds the top spot for analytics.

While not able to provide specific percentages, Sommer estimated that "a fairly big portion" of new BI revenue came from existing users adding licenses, versus brand-new projects.

"But overall we did see a shift from 'maintenance' to 'license' and from 'build' to 'buy,'" he added. "In 2009, most vendors found it challenging to sell new licenses, as discretionary spending in IT budgets was frozen. As a result, vendors came up with increasingly creative strategies to squeeze maintenance revenue out of their customers."

Last year, improved economic conditions and some major product releases from IBM, Oracle and others "drove renewed license selling efforts and released pent-up demand," Sommer said.

BI revenues could only grow further in coming years, as vendors pursue strategies meant to get the software into more users' hands.

This week, Microstrategy followed other companies in announcing a product that enables "self-service" BI, wherein business users can explore and analyze data on their own, without much help from IT staffers.

BI vendors such as SAS are also moving quickly to add support for mobile devices like Apple's iPad and Android tablets.

Forrester Research recently predicted that the rise of tablets will significantly increase the prevalence of mobile BI since their larger screens are more suitable for the types of visualizations and navigation styles that make BI software most useful.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris's e-mail address is Chris_Kanaracus@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Gartnerbusiness issuesbusiness intelligencesoftwareapplications

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments