Menu
Microsoft tests new Bing business portal

Microsoft tests new Bing business portal

It lets business owners claim their business listings on Bing and promote special deals for free

Microsoft has upgraded and renamed its Bing search engine's directory of local businesses, adding capabilities for owners to create, claim and manage their listings, as well as promote special deals, the company said Monday.

Bing's Local Listing Center is now called Bing Business Portal and in the current beta version features tools that let owners dress up their listings with photos, logos and information beyond the basics, such as menus for restaurants, parking availability, holiday hours and types of payments accepted, according to Microsoft.

The portal also lets owners craft and promote deals, like coupons or promotions, for free, which are then indexed by Bing's search engine and can also be posted on businesses' Facebook pages from the portal's interface.

Other search engines also have similar business directories, such as Google's Places and Yahoo's Local. These search directories are seen as essential tools for search engines to establish potential advertising relationships with small local businesses, many of which have little or no presence online and as such represent an underserved advertising market.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Microsoftinternetsearch engines

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments