Menu
Microsoft scales up CRM to thwart Salesforce.com, Oracle

Microsoft scales up CRM to thwart Salesforce.com, Oracle

But the release's usability, not scalability, may prove to be Microsoft's trump card

Microsoft announced the availability Wednesday of Dynamics CRM 2011, the on-premises and partner-hosted version of its CRM (customer relationship management) software.

The new release can scale up to 150,000 concurrent users in a single instance while maintaining fast response times, "once again raising the bar for performance and scalability in the CRM industry," Microsoft said in a statement.

While vendor boasts about product performance are a staple of many product announcements, Microsoft's decision to highlight the benchmark shows it wants to win deals in the largest enterprises at the expense of competitors like Salesforce.com and Oracle CRM on Demand, both of which are delivered as SaaS (software as a service).

Microsoft has a SaaS product as well, CRM Online, which is based on the same code as CRM 2011, and released the latest version last month. But Microsoft and its partners can tout the scalability of the on-premises version when competing for business with customers that may be on the fence regarding SaaS.

To one observer, however, usability, not scalability, is the main selling point for Microsoft's latest CRM products.

"All vendors today have the ability to support huge user bases with very fast response times," said Denis Pombriant, managing principal of Beagle Research, via e-mail. "That's mostly thanks to beefed up hardware offerings -- what a difference a decade makes. Recall that 10 years ago the ASP vendors floundered because they couldn't field enough horsepower economically to make a cloud-like architecture work."

"But take nothing away from Microsoft, they've arrived in market with a powerful offering and, most importantly, an offering that pays attention to the ways that people work," he added. "The company spent a lot of time and effort on the UI and for me that's the story."

The software's features include "role-tailored" user experiences, a native Outlook client and various dashboards and BI (business intelligence) tools meant to help workers do their jobs better.

CRM 2011 also takes a cue from Salesforce.com's AppExchange with the integrated Dynamics Marketplace. The online catalog contains more than 1,400 software and services offerings from partners, and is also available to CRM Online customers.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris's e-mail address is Chris_Kanaracus@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftinternetOraclebusiness issuesSalesforce.comsoftwareapplicationsCustomer Relationship ManagementInternet-based applications and services

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Show Comments