Menu
EMC overhauls partner program for 2011

EMC overhauls partner program for 2011

A new tier of partners and doubling of channel-dedicated staff for EMC in 2011

Storage vendor, EMC, is preparing for a major increase in SMB resellers as it introduces big changes to its partner system for 2011. It also plans to double its channel-dedicated headcount.

According to EMC channel manager, Chris Moyle, one of the most significant updates will be the introduction of the entry-level “Affiliate Partner” tier for its program. This will be aimed at SMB resellers, who only need to complete free online training programs to join.

The move will increase the number of tiers from three to four. Affiliate Elite will be the second-level, Premier the third and Signature the highest tier of all.

“One of the big growth areas we see in the market is in SMB,” he said. “The Affiliate partners are managed by our distributors (Ingram Micro and Westcon).

“Where we’re looking to add partners is where the biggest growth opportunities are…we’re not over servicing our market, we’re just expanding our coverage to be able to take advantage of the opportunities.

“That’s also why we’re not planning to significantly grow our Premier and Signature partners because we’re mindful of not wanting to dilute their opportunities.”

Another major change is the introduction of four new “core speciality” paths that partners can follow; Consolidate, Advanced Consolidate, Backup and Recovery as well as Governance and Archive.

“Partners can (use the paths to) better differentiate themselves in the market place,” Moyle said. “It basically means partners are recognised as having superior competency to sell, architect and implement a particular solution portfolio.

“Having qualified for the specialisation, they will be entitled to rewards and benefits around the speciality such as rebates and training.”

The channel manager also confirmed that Signature Partners would not be able to purchase direct and claimed this would not lead to an increase in prices.

But when asked if he could guarantee delivery times for stock would remain the same, a spokesperson said it was a question for distributors and not the vendor.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags emcIngram Microwestconpartner program

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments