A gathering of tech bosses in Sydney has been told that technology fusion and integration is the key to IT in the next 20 years.
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The Gartner Symposium ITXPO opening keynote address featured senior vice-president for research, Peter Sondergaard.
He said company CEOs were not interested in risky spending and wanted IT solutions that saved or generated money.
“CEOs are looking to keep their balance sheets strong in these uncertain times,” he said. “This is not the time to justify detritus, IT or otherwise, on the basis of soft measures of internal value.
“You need to clearly show how you are going to get through cash-low and generate revenue. IT projects that reduce inventory levels, optimise pricing, improve debt recovery and increase sales are going to be viewed much more positively.”
Sondergaard claimed there were four major trends that will alter IT and drive substantial economic trends: cloud computing, social computing, context aware computing and pattern-based strategies. He said tech resellers would have to rethink their relationship with customers.
“Each will be disruptive in its impact on IT,” he said. “Combined they’re an unimaginable force that will impact not just IT and the IT industry, but the capabilities of business and governments.
“These four trends are diametrically opposite to the focus of IT organisations from the last 20 years – a focus that has primarily been on using IT to optimise your process and cost.”
Other keynote speakers included Ian Bertram, Yvonne Genovese, Nick Jones, Mark McDonald, Robin Simpson and Kristian Steenstrup.
They spoke about the potential use of technologies and concepts such as cloud computing, social media, business intelligence and predicting customer decisions.
But according to one speaker, the future of technology was in the integration of technologies such as social media, location data and context analysis into a simple package for customers.
“These technologies on their own are not the new opportunities,” he said. “It’s the fusion of technologies to support business outcomes that’s the real opportunity.”