Menu
O2 launches location-based marketing

O2 launches location-based marketing

Starbucks and L’Oréal will send promotions via SMS and MMS to mobile phones

O2 has launched a six-month pilot of location-based mobile marketing, in partnership with Placecast.

The network provider said it was the first to provide the geographic marketing service.

Customers of O2 can opt into the service, by registering on o2more.co.uk, to receive relevant marketing messages from coffee chain Starbucks and cosmetics brand L'Oral, dependent on their age, gender, interests and location. The service works on any mobile phone and does not require an app to be downloaded.

The service uses geo-fencing technology called ShopAlerts from Placecast, a US location-based marketing solutions provider. Placecast's customers have included retailers such as North Face and American Eagle Outfitters.

Shaun Gregory, managing director of O2 Media, said: "The market potential here is huge - it has already had massive success in the USA.

"It fuels a growing expectation among consumers for personalised advertising via their mobile phones."

When registered O2 More users enter an geo-fenced area owned by Starbucks or L'Oral, they will receive promotions via SMS, such as discounts on a drink at a nearby Starbucks branch, or an offer to buy one L'Oral beauty product get one free at Superdrug.

O2 said that users will only receive a maximum of one SMS or MMS a day from O2 More, and they can opt out of the service at any time. The service is also not available to customers aged under 16.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobiletelecommunicationo2

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments