Menu
Enterprises ready to turn to cloud email

Enterprises ready to turn to cloud email

Microsoft and Google set to be beneficiaries

The battle for email cloud is set to heat up as enterprises start to rethink their email strategies, that's according to Forrester chief analyst, Ted Schadler. And the chief beneficiaries are going to be Microsoft and Google.

In a new report, Four Giants Compete For Your Cloud Email Business, Schadler explains how the advent of cloud services is going to shake up enterprises' spending on email.

Email is going to the first large-scale cloud application wrote Schadler. "The reasons are simple: Email in the cloud is cheaper; it will evolve faster; and it is a commodity application that an email provider can run. Not only that, it's a great test bed to master the issues of cloud computing providers.

And we're not talking about being a little cheaper either. Cloud-based email is going to be a lot cheaper "unless you're a 50,000-person company with a highly centralised email platform or you run hardware and software until it's old and crusty and a decade behind the times." Schadler wrote.

But when it comes to deciding which company is going to dominate the market, the issue is not so clear cut. With four major companies offering similarly priced services, the differentiators are going to be the level of integration that they offer.

It could be a lucrative market for vendors, not so much for the email itself but for the other services that can built on top of the mail offering. "We estimate that for every dollar you spend on cloud email, you'll wind up spending $3 to $10 on other cloud collaboration and communications services" Schadler wrote about enterprise spending plans.

And the winners are probably going to be Microsoft and Google said Schadler. Microsoft is the dominant player in the email market while Google made the boldest move into the cloud but he warned that IBM and Cisco shouldn't be discounted as providers.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags GiantCompeteapplicationsGoogleMicrosoftsoftware

Featured

Slideshows

Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments