Menu
Enterprises ready to turn to cloud email

Enterprises ready to turn to cloud email

Microsoft and Google set to be beneficiaries

The battle for email cloud is set to heat up as enterprises start to rethink their email strategies, that's according to Forrester chief analyst, Ted Schadler. And the chief beneficiaries are going to be Microsoft and Google.

In a new report, Four Giants Compete For Your Cloud Email Business, Schadler explains how the advent of cloud services is going to shake up enterprises' spending on email.

Email is going to the first large-scale cloud application wrote Schadler. "The reasons are simple: Email in the cloud is cheaper; it will evolve faster; and it is a commodity application that an email provider can run. Not only that, it's a great test bed to master the issues of cloud computing providers.

And we're not talking about being a little cheaper either. Cloud-based email is going to be a lot cheaper "unless you're a 50,000-person company with a highly centralised email platform or you run hardware and software until it's old and crusty and a decade behind the times." Schadler wrote.

But when it comes to deciding which company is going to dominate the market, the issue is not so clear cut. With four major companies offering similarly priced services, the differentiators are going to be the level of integration that they offer.

It could be a lucrative market for vendors, not so much for the email itself but for the other services that can built on top of the mail offering. "We estimate that for every dollar you spend on cloud email, you'll wind up spending $3 to $10 on other cloud collaboration and communications services" Schadler wrote about enterprise spending plans.

And the winners are probably going to be Microsoft and Google said Schadler. Microsoft is the dominant player in the email market while Google made the boldest move into the cloud but he warned that IBM and Cisco shouldn't be discounted as providers.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftGooglesoftwareapplicationsGiantCompete

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments