Brocade has added a new network infrastructure specialisation to its alliance partner network program in a bid to skill up partners in the area of datacentre virtualisation and cloud computing.
“We’re seeing a trend towards convergence and virtualisation driven by a move towards cloud computing,” Brocade regional manager A/NZ, Graham Schultz, said.
As the new technology specialisation kicks into action, Brocade has signed a trio of infrastructure specialisation partners, which will be revealed in the coming weeks.
Schultz said the goal is to have a select group of partners that can offer a mix of technologies including storage-area-network and IP/Ethernet product portfolios, as well as virtualised, services-on-demand computing solutions.
“The nirvana around cloud computing is not something every reseller can deploy – it is leaning towards complexity. So we’re going to be selective in the number and types of partners we align with. It is a more focused, rather than a shotgun approach.”
Partners will get access to a number of program benefits including dedicated pre-sales support, access to units and proof-of-concept labs, opportunities for special accreditation, and dedicated lead assignments.
The company also plans to roll out additional specialisations including the virtualised fabrics partner specialisation and the application delivery partner specialisation, which will be introduced throughout the year.
The focus on partner specialisations and on solutions-focused resellers follows on the heels of the company’s release of Brocade One, a networking strategy that helps partners position themselves in the cloud computing environment.
“Brocade One is one of the most significant announcements we’ve ever made,” Schultz said, highlighting it’s a mix of new product offerings, new channel specialisations, along with training and certification programs.
“It’s a unified network architecture and strategy to help simplify datacentre complexity around virtualisation.”
The strategy aims to help customers transition to the cloud. “We can help reduce the number of network layers in the infrastructure, simplify the management of the environment and help protect the customer’s existing technology investments,” he said.
“Cloud computing isn’t something you just switch on – it is an evolution. We’re giving partners a clear view and path to take the journey.”
Schultz said Brocade was also welcoming new faces to the local team as it gets set to bring on-board two new channel managers, two additional pre-sales crew members, along with one enterprise sales person, and a service provider specialist.
On the product front, the company has announced the availability of virtual cluster switching.
“It gives customers the ability to create a virtual cluster of switches, which allows you more scalability, whereas in the past you had discreet switches,” he said.
“The technology is significant as it’s a step towards simplifying and scaling cloud computing. It gives partners the ability to step towards virtualisation and the converged infrastructure.”