Menu
Hundreds wait in line as iPhone 4 goes on sale in Japan

Hundreds wait in line as iPhone 4 goes on sale in Japan

There was less excitement at stores around Paris as Apple's latest smartphone went on sale early Thursday

The iPhone 4 went on sale in Japan on Thursday morning, as Japanese customers who waited in long lines became among the first to purchase the latest smartphone from Apple.

Hundreds of people waited in lines outside a Tokyo store owned by operator Softbank Mobile and Apple's Ginza outlet, including some people who'd camped out overnight in anticipation of buying the new phone, the Nikkei Keizai Shinbun newspaper reported on its English Web site. The iPhone 4 went on sale at 8 a.m., Tokyo time.

Starting today, the iPhone 4 will initially be available in the U.S., France, Germany, the U.K. and Japan, followed by other countries. By the end of September, the handset will be available in 88 countries.

The atmosphere was subdued at three French mobile phone stores in the La Défense business district to the west of Paris on Thursday morning. The Phone House was deserted. It still stocks the iPhone 3G and 3GS, but not yet the iPhone 4.

Three customers stood around an iPhone 4 on display in the store of mobile operator Orange. After prodding distractedly at the phone for a minute, one of the customers turned to the sales assistant and said: "OK, but what I really wanted was a protective slip-case for my iPhone 3G."

There were 22 people waiting outside the store of another operator, SFR, which had not yet opened at 9:45 a.m., local time. At least half a dozen of those in line already had iPhones in their hands. No one left the line when staff announced that the black iPhone 4 would not be in stock until Friday, while the white one would not arrive till July.

The Apple Store in the center of Paris planned to open two hours earlier than usual Thursday and Friday, primarily for customers who had placed an advance order for an iPhone 4 to pick theirs up.

In the U.S., the smartphone is priced at US$199 for a 16GB model and at $299 for a 32GB model, with two-year data plans. AT&T iPhone customers in the U.S. are eligible for that pricing if their current contract expires any time in 2010.

The iPhone 4 has already been declared a success prior to the device's availability in stores, but not without some hiccups. Apple and its U.S. carrier partner AT&T started taking iPhone preorders on June 15, but a big rush caused online ordering systems to collapse, leaving potential buyers frustrated and angry.

AT&T suspended taking orders the next day and Apple apologized to users, saying that demand for the iPhone 4 was "far higher than we anticipated." Apple and AT&T had taken orders for more than 600,000 iPhones, Apple said.

Lines started forming days in advance outside stores in Japan and the U.S. to purchase the device.

"First of all, the screen is so beautiful that you can't even see the dots," said Manayabu Ishiyama, who stood in a line outside a Softbank store in Tokyo. He was looking to upgrade from an iPhone 3G S.

People also lined up outside an Apple store in Boston a day ahead of the iPhone launch. Rain was forecast in the city for Thursday morning.

"I realize there are more important things going on in the world right now, but it's kind of fun to be out here," said Curtis Glavin, who was first in the Boston line.

The line formed much later for the midnight opening of the flagship Orange store on the Champs Elysées in Paris, however. The store was quiet late Wednesday afternoon, with no one waiting outside, but by the time the store reopened at midnight, a line of over 100 people had formed.

The iPhone 4 is thinner than its predecessors. The device is 9.3 millimeters (0.36 inches) thick, about 24 percent thinner than the iPhone 3GS. A 3.5-inch display shows images at a 960-pixel-by-640-pixel resolution, and about four times as many pixels in the same amount of space than earlier iPhones.

The device includes more than 100 new features, including a front-facing video camera for videoconferencing, a faster processor and improved multimedia capabilities. It promises longer battery life compared to earlier models, offering seven hours of talk time and six hours of Web browsing time over 3G networks. It also offers 10 hours of browsing over Wi-Fi networks, 10 hours of video playback and 40 hours of music listening.

The phone is powered by an internally developed A4 chip, which includes a processor core designed by Arm. The phone has a Micro-SIM tray on the side.

The new chip and front-facing video camera add strong multimedia capabilities that earlier models lacked. The smartphone will be able to record 720p video at 30 frames per second. For videoconferencing, Apple has introduced the FaceTime application for video calls, which will only work over Wi-Fi networks for now. Apple CEO Steve Jobs has said the company "needs to work" with carriers for the application to operate over cellular networks.

The phone will run the Apple iOS 4, which was previously released as iPhone OS 4.0 beta in April. The new OS will bring true multitasking capabilities to run multiple applications at the same time. Previous phones were able to run only selected applications at the same time.

(Sumner Lemon, in Singapore, and Peter Sayer, in Paris, contributed to this story.)


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesApplePhonesconsumer electronicsorangeSoftbank Mobile

Events

Why experience is the new battleground for partners

Join us for an exclusive webinar, in association with Hewlett Packard Enterprise and Technology Services Industry Association (TSIA) and learn about the latest industry insights and how technology services continue to evolve to deliver differentiated value, and how partners can be successful in 2021 and beyond.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments