Menu
SAP developing collaborative CRM app

SAP developing collaborative CRM app

The forthcoming product will eventually succeed its CRM on Demand product

SAP is working on a new on-demand CRM (customer relationship management) application that will also incorporate social collaboration tools, a company executive said in an interview at the Sapphire conference in Orlando.

The product, Sales On Demand, is being built with a combination of technologies from SAP's Business ByDesign on-demand ERP (enterprise resource planning) suite, as well as StreamWork, its recently unveiled "virtual war room" collaboration platform, said John Wookey, executive vice president of large enterprise on-demand. It will have a "very Facebook-like" feel, according to Wookey.

SAP is unveiling the application at Sapphire in hopes of convincing some customers to join an early-adopter program, which will help the vendor fine-tune the software before releasing it as a product, Wookey said.

He acknowledged that SAP's notion of marrying collaboration with CRM has echoes of Salesforce.com's Chatter, which was announced last year. "It's good that Salesforce.com has Chatter," Wookey said. "It's an interesting validation of the marketplace."

The new application will eventually succeed SAP's CRM On Demand product, which has not set the marketplace on fire since its release several years ago. Only about a couple dozen customers are currently using the software and SAP stopped actively selling it some time ago, Wookey said. Those remaining customers will continue to be supported and eventually migrated over to Sales On Demand, he said.

He declined to call CRM On Demand a failed product, saying many customers used it merely as an on-ramp to SAP's on-premises CRM suite.

SAP is planning to use StreamWork to create other collaboration-themed applications, Wookey said. He declined to provide details. "All I can say is that the collaboration space is not a trendy thing. ... This is really opening up IT in a different way."

One industry observer seconded the notion.

"Collaboration, CRM and social are converging at a very fast rate," said Ray Wang, partner with the analyst firm Altimeter Group. "Users want the ease of use of Facebook, and the security of SAP."


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags collaborationcrmSAP

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.‚Äč

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments