Menu
CA tweaks name to CA Technologies

CA tweaks name to CA Technologies

The brand and name change aims to reflect the full breadth and depth of what the company offers

Security vendor, CA, has tweaked its name and is now called CA Technologies.

According to a statement, the brand and name change aims to reflect the full breadth and depth of what the company offers.

The brand, name change and a new website design for www.ca.com were unveiled at the vendor’s customer conference CA World 2010.

“Our integrated marketing campaign and name change will demonstrate a consistent brand message and image to our global customers,” CA chief marketing officer, Marianne Budnik, said.

“We are rolling out a global advertising campaign, website redesign, online marketing, new collateral and signage to ensure our new identity and brand promise resonates with customers and partners around the world.”

CA World has attracted more than 7000 customers, partners, analysts and employees to the Mandalay Bay Resort in Las Vegas. It runs May 16-20.

"The name CA Technologies acknowledges both our past and points to our future as a leader in delivering the solutions that will revolutionise the way IT powers business agility," CA CEO, Bill McCracken, said. "We are executing on a bold strategy to delight our customers with unprecedented levels of IT speed and flexibility."


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags caCA TechnologiesCA World

Brand Post

Featured

Slideshows

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

The channel came together for the inaugural Reseller News Emerging Leaders Forum in New Zealand, created to provide a program that identifies, educates and showcases the upcoming talent of the ICT industry. Hosted as a half day event, attendees heard from industry champions as keynoters and panelists talked about future opportunities and leadership paths and joined mentoring sessions with members of the ICT industry Hall of Fame. The forum concluded with 30 Under 30 Tech Awards across areas of Sales, Entrepreneur, Marketing, Management, Technical and Human Resources. Photos by Gino Demeer.

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019
Show Comments