Menu unveils 'Chatter-enabled' apps unveils 'Chatter-enabled' apps

A group of partners has already built integrations with the vendor's enterprise Facebook-like tool's Facebook-like application Chatter has been integrated with a range of products from partners, setting the stage for a new standard in the business software user experience, the vendor said Thursday.

Earlier this year, Chatter entered a private beta program that has now been opened up to about 500 companies, including 250 users of Service Cloud 2, the vendor's customer service platform. By the end of this year, all customers are scheduled to receive access to Chatter at no additional cost. has also opened up a ChatterExchange section on its AppExchange marketplace site for applications that use Chatter.

More than a dozen "Chatter-enabled" applications built by partners are now available, including offerings from DocuSign,, Appirio and

In addition, more than 15 other tools are available at no charge from' Labs site. Among them are Case Triage, Mass Follower and Chatter + Google Alerts.

Social networking sites like Facebook, which actively feed streams of information to people and connect them with other users, are "resetting user expectations for how they're going to work with applications,"said Ariel Kelman, vice president of platform product marketing.

In turn, Chatter employs a range of familiar features, such as status updates from people or applications and document sharing.

In a demonstration, a spokeswoman showed how customer service agents could use Chatter to track high-priority cases, be alerted to new knowledge-base articles and work with other employees on the case. Streams of Chatter activity are attached to each case, providing an audit trail.

Chatter's approach makes sense, according to analyst Ray Wang, partner with Altimeter Group. "In this phase of the market, that's what users are starting to adopt as the UX standard. More user interaction paradigms will emerge, but right now, the Facebook one is easiest to adopt." customer Enterasys Networks is involved in the Chatter private beta, and experiencing good results so far, according to officials at the Andover, Massachusetts, networking infrastructure provider.

Chatter has been deployed to some 600 users, who are primarily salespeople but also include support, marketing and engineering workers, said Ben Doyle, director of IT applications.

The company's salespeople "love it," Doyle said. "Inside sales reps, every time they set an appoint for a field sales rep, they'll follow that opportunity. They're much more in tune with the business they're driving." Product marketing workers are using the tool to discuss events and new collateral, he added.

Enterasys also uses to track IT service desk tickets. Chatter is providing an additional window into what's going on with tickets, said Dan Petlon, vice president of system quality and IT.

But the company wants additional features, such as rules-based following, Petlon said. For example, its regional salespeople are interested in following deals in their territory, he said. "I want that to be automatic." The feature is supposed to be en route, according to Petlon.

It would also be valuable if Chatter content could be organized around groups, "so it's not getting lost in general news feeds and lives in one centralized place," he said. CEO Marc Benioff is scheduled to discuss the announcements further during an event Thursday in New York.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.



The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments