Menu
AMD reaches out to channel partners for Fusion release

AMD reaches out to channel partners for Fusion release

AMD extends Fusion partner program to resellers that target corporate customers

AMD Fusion logo

AMD Fusion logo

Advanced Micro Devices took another step towards the release of its Fusion family of microprocessors, with the announcement it's extending an existing partner program to include channel partners that primarily sell to businesses, instead of consumers.

The Fusion chips, which combine a CPU and graphics processor on a single chip, are set for release starting next year. The first chip, called Llano, is designed for laptop computers. Winning the support of channel partners, which include distributors and resellers, is essential for AMD to get these chips, and the computers based on them, into the hands of end users.

AMD's goal is to increase the sale of computers that include more of its own components, including processors, graphics chips and chipsets, instead of chips made by competitors, like Intel and Nvidia.

To that end, AMD expanded its Fusion Partner Program, announced last year, to include companies that sell computers to corporate customers. The commercial program will include co-marketing efforts and a focus on ways to package sales of Fusion-based computers with other products, such as software, AMD said in a statement.

AMD is also stepping up its efforts to woo software makers with increased development and marketing support for applications tailored tor Fusion chips, such as software that takes advantage of the data processing and parallel computing capabilities of Fusion's built-in graphics processor.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments