Menu
Intel tries cash to lure developers to its app store

Intel tries cash to lure developers to its app store

Offers incentives for developers to write applications for netbooks

Intel is using cash incentives to lure mobile software developers to its AppUp Center application store, hoping to spur the development of new applications for netbooks with Atom microprocessors inside.

On Monday, Intel offered a range of financial incentives to bring mobile developers to the AppUp Center, which currently works only with Windows. Incentives include payments of US$500 to 250 developers between April 1 and April 14, and a bonus of $2 per download for 100 applications during the same period, up to $5,000 for free applications and $25,000 for paid applications.

The awards, which Intel is calling the Million Dollar Development Fund, are meant to spur development of mobile applications for netbooks, the term it coined for small, low-cost laptops that run on Atom processors. Additional awards for developers will be announced on March 9, the company said.

While netbooks have become popular among laptop users, there is little to differentiate them from larger laptops apart from their relatively underpowered processors, price, and smaller size. The AppUp Center is meant to change that, spurring the development of applications that will make netbooks more useful. Eventually, Intel wants to see the range of available applications expand to include other Atom-based devices, such as smartphones and handheld computers.

Intel has a lot of catching up to do if the chip maker hopes to rival other application stores.

Both Apple and Google already have well-established application stores, all designed for devices, such as the Apple iPhone and Google's Nexus One, which run on chips designed by Intel rival Arm. But while Apple's App Store and Google's Android Market have thousands of applications on offer, the AppUp Center has only 100 or so -- far from enough to be considered a credible alternative by end users.


Follow Us

Join the newsletter!

Error: Please check your email address.

Featured

Slideshows

Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments