Menu
Intel tries cash to lure developers to its app store

Intel tries cash to lure developers to its app store

Offers incentives for developers to write applications for netbooks

Intel is using cash incentives to lure mobile software developers to its AppUp Center application store, hoping to spur the development of new applications for netbooks with Atom microprocessors inside.

On Monday, Intel offered a range of financial incentives to bring mobile developers to the AppUp Center, which currently works only with Windows. Incentives include payments of US$500 to 250 developers between April 1 and April 14, and a bonus of $2 per download for 100 applications during the same period, up to $5,000 for free applications and $25,000 for paid applications.

The awards, which Intel is calling the Million Dollar Development Fund, are meant to spur development of mobile applications for netbooks, the term it coined for small, low-cost laptops that run on Atom processors. Additional awards for developers will be announced on March 9, the company said.

While netbooks have become popular among laptop users, there is little to differentiate them from larger laptops apart from their relatively underpowered processors, price, and smaller size. The AppUp Center is meant to change that, spurring the development of applications that will make netbooks more useful. Eventually, Intel wants to see the range of available applications expand to include other Atom-based devices, such as smartphones and handheld computers.

Intel has a lot of catching up to do if the chip maker hopes to rival other application stores.

Both Apple and Google already have well-established application stores, all designed for devices, such as the Apple iPhone and Google's Nexus One, which run on chips designed by Intel rival Arm. But while Apple's App Store and Google's Android Market have thousands of applications on offer, the AppUp Center has only 100 or so -- far from enough to be considered a credible alternative by end users.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments