Menu
Microsoft, Yahoo search deal gets go-ahead

Microsoft, Yahoo search deal gets go-ahead

Firms hope to have Microsoft Bing running on Yahoo by year's end

Microsoft and Yahoo announced this morning that both the U.S. Department of Justice and the European Commission have approved an agreement between the two firms to have Microsoft's Bing search engine power Yahoo's sites.

The companies said today that engineers will begin adapting Bing for the Yahoo site "in the coming days" and that they hope work is completed, at least the United States, by the end of this year.

"Although we are just at the beginning of this process, we have reached an exciting milestone," said Microsoft CEO Steve Ballmer, in a statement. "I believe that together, Microsoft and Yahoo will promote more choice, better value and greater innovation to our customers, as well as to advertisers and publishers."

The partnership, which also entails Yahoo selling premium search advertising services for both companies, is a frontal assault on rival Google , which has long dominated the search market. More than 64% share of worldwide searches use Google, according to multiple research firms.

Neither Microsoft or Yahoo has had much success separately.

"This breakthrough search alliance means Yahoo can focus even more on our own innovative search experience," said Yahoo CEO Bartz in a statement. "Yahoo gets to do what we do best: combine our science and technology with compelling content to build personally relevant online experiences for our users and customers."

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld . Follow Sharon on Twitter at @sgaudin , send e-mail to sgaudin@computerworld.com or subscribe to Sharon's RSS feed .

Read more about internet business in Computerworld's Internet Business Knowledge Center.


Follow Us

Join the newsletter!

Or
Error: Please check your email address.

Featured

Slideshows

Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Show Comments