Menu
Google buys social search company Aardvark

Google buys social search company Aardvark

The company searches a user's social-networking contacts to get answers to questions the user asks

Google is buying Aardvark, a company that fields questions and routes them for answers to the most qualified respondents within the user's social-networking circle.

"We have signed a definitive agreement to acquire Aardvark, but we don't have any additional details to share right now," Google spokesman Andrew Pederson said via e-mail, after technology news blog Techcrunch broke the news on Thursday.

Once people sign up for Aardvark, they create a list of contacts, either manually or by importing their contacts from Facebook, Gmail, and other Webmail and IM services, and populate it with those who have already signed up for Aardvark. Users can expand the list to also include friends of friends, as well as members of Facebook groups that they belong to.

Once the list is set up, Aardvark will analyze the contacts' areas of interest and expertise based on information they have provided to Aardvark, preferences stated on their profiles, interactions with their friends and other clues.

Users can send questions to Aardvark through its Web site or through e-mail, Twitter, iPhone devices and IM.

"Aardvark was conceived as the first Social Search engine: a way to find people, not web pages, that have specific information," reads a description of the company on its Web site.

Aardvark was founded in late 2007. Two of its co-founders worked at Google.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags AardvarkGoogleMergers and acquisitions

Featured

Slideshows

Channel celebrates as HP marks 50 years in NZ

Channel celebrates as HP marks 50 years in NZ

HP marked 50 years in New Zealand at an event in the vendor's Auckland's headquarters last night, with a host of key channel figures coming along to celebrate. Photos by HP.

Channel celebrates as HP marks 50 years in NZ
EDGE 2017 - Icebreaker Sessions round 2

EDGE 2017 - Icebreaker Sessions round 2

EDGE guests experience the value of networking at the second round of Icebreaker sessions.. Photos by Maria Stefina

EDGE 2017 - Icebreaker Sessions round 2
Show Comments