Cloud computing awareness in Asia remains low

Cloud computing awareness in Asia remains low

Overall awareness of cloud computing in Asia Pacific excluding Japan is still relatively low, with only 46 percent of survey respondents in the region having familiarity with the concept, said Springboard Research Thursday.

While awareness is low, cloud computing will continue to drive further demand for Software-as-a-Service (SaaS) as well as further broadening the types of services available via the on-demand model, according to the latest Springboard report dubbed Market Evolution and Implications

Springboard defines cloud computing as a collection of IT-enabled resources and capabilities that can be delivered via the internet as a service. The report looks across all layers of the Cloud, including not only SaaS, but also platform-as-a-service (PaaS) and infrastructure-as-a-service (IaaS).

"Cloud Computing is the next phase in the delivery and consumption of IT-enabled services and a major evolutionary step in the maturing of the IT industry," said Michael Barnes, vice president, and Software Research. "It provides an opportunity for organizations in Asia Pacific to leapfrog competitors in other regions. We expect organizations across Asia Pacific to embrace Cloud Computing as a way to drive greater standardization at the IT infrastructure level while simultaneously lowering the resources required to leverage technology solutions for business benefits."


Springboard noted that awareness and understanding of Cloud Computing remains limited in the region, particularly the relevance for strategic business and IT priorities. Two-thirds of organizations across the region currently find cloud computing 'not-relevant' for their organizations. Among the organizations that are aware of the concept, 78 percent have not yet deployed any Cloud-based applications, the research firm added.

SaaS is an exception to the region-wide lack of cloud awareness, said the analyst house. This is substantiated by a key finding from the Springboard report which revealed that 95 percent of Asian organizations are familiar with SaaS whereas less than half the organizations surveyed were familiar with Cloud Computing, Springboard added.

SaaS based applications like CRM and ERP, storage, Web conferencing, and e-mail are the most popular applications among cloud users and constitute the bulk of cloud-related spending, said Springboard.

"For the Cloud vendors, establishing and maintaining trusted relationships is critical to overall market growth. In fact, delivering strong support is even more important in the still nascent Cloud Computing market as it is needed to overcome the early skepticism, uncertainty and doubts that characterize this market," Barnes advised.

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