Menu
'Generation Y-pay?' refuses to pay for downloads

'Generation Y-pay?' refuses to pay for downloads

New campaign aims to educate 'GenerationY-pay'

Less than one in two 16 to 34 years olds believe they should pay to download TV and movies from the web, says The Industry Trust for IP Awareness (Itipa).

Despite this, 74 percent happily pay for cinema tickets and DVDs. In a bid to re-educate this group of illegal downloaders - which Itipa calls "Generation Y-pay?" - the anti-piracy group is launching 'Connected to British Film and TV', a new awareness campaign being backed by a number of actors including Lock, Stock and Two smoking Barrels star Nick Moran.

The campaign, which is also being backed by former Eastenders stars Matt D'Angelo and Tamzin Outhwaite, aims to show web users that the money spent on purchasing cinema tickets and downloads is re-invested into the industry in a bid to create new content.

"Every time you pay for a cinema ticket, a DVD or Blue-ray, or a legal download, it makes great British films happen and highlights the immense wealth of constantly emerging talent we have in this country. So you're the real stars of British Film and that's what the Connected to British Film and TV campaign is celebrating," Moran said.

Broadband speed test

PC security advice

See also: New internet piracy measures get mixed reactions


Follow Us

Join the newsletter!

Error: Please check your email address.

Featured

Slideshows

Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
Show Comments