Menu
Facebook to add Twitter tool to pages

Facebook to add Twitter tool to pages

Facebook Inc. announced a new publishing tool that will automatically export information posted on your Facebook Page to your Twitter account.

Facebook Inc. announced a new publishing tool that will automatically export information posted on your Facebook Page to your Twitter account. The Twitter exporter tool will be available to Facebook Page administrators over the next few days, according to news release issued by Facebook Thursday.

"Twitter was a natural next step to link to Facebook Pages because it's a powerful tool for broadcasting short message widely. Posts from Facebook Pages are already public to everyone on Facebook and, with this feature, now will be public to everyone on Twitter," states the Facebook release.

The Twitter exporter tool is designed for Facebook Pages, as opposed to pages within personal Facebook profiles. Facebook has not indicated whether a similar tool will become available for personal Facebook accounts.

Facebook Pages are generally used to promote businesses, organizations and public figures. The new tool is already being used by The World Wildlife Fund, The Lance Armstrong Foundation's Livestrong page, actor-comedian Dane Cook, the NBA and the WNBA.

Those administrating Facebook Pages will have the option of selecting which types of information -- status updates, links, photos, notes or events -- they want to share with their corresponding Twittter account.

"Facebook Page administrators will be able to turn off the application for their page anytime they choose," states Facebook.

The Twitter exporter tool was developed by Stanford University undergraduate student Michael Gummelt during a summer engineering internship.

The tool, which exports information immediately, solves a couple issues.

If you are torn over where to turn first -- Facebook or Twitter -- when posting the latest news about your organization or yourself, using this tool means you can release the news to all your fans and followers at the same time.

If you are simply tired of having to go through the process of posting content on your Facebook page, only to repeat the whole process on Twitter, using this tool means you only have to post it once.

Tim Hickernell, lead analyst at Info-Tech Research Group Ltd., expects the tool will be "very popular" with typical organizational communications, PR, marketing and customer service groups.

Businesses should analyze the potential security risks and privacy issues when considering cross-posting among any social media services, Hickernell advised. "If membership is any single service carries with it certain privacy expectations, then cross-posting some information to a public service like Twitter may create privacy issues," he said.

"For example, if the organization uses the page's wall to directly address specific fans by name or handle, then cross-posting that to a public Twitter account may violate the fan's expectation of privacy when they became a fan of the FB page," said Hickernell.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Facebooktwittersocial networking

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments