Datamonitor to integrate technology businesses under Ovum brand

Datamonitor to integrate technology businesses under Ovum brand

Will provide 'Collaborative Intelligence'

Datamonitor Group is integrating its three technology businesses (Butler Group, Datamonitor Technology and Ovum) under the Ovum brand - from 1 September 2009, the technology and research company has announced.

Under the new dispensation, the combined business will harness the talents of about 350 business analysts with about 150 ICT analysts, "to provide 'Collaborative Intelligence' - offering unparalleled insight into the business value of IT", the company has said.

A new generation of Ovum Research

From 1 September, Ovum is also launching two new research services, based on its leading-edge Knowledge Center platform, Ovum Technology and Industries Knowledge Center and Ovum Enterprise IT Knowledge Center.

Ovum's Enterprise IT Knowledge Center delivers research to support enterprises, as they aim to create, select and manage the technology portfolio that delivers improved business value. Its Technology and Industries Knowledge Center provides research which helps ICT suppliers identify and address new market opportunities, to solve the real business problems of their clients.

According to the business group, the existing Ovum Telecoms research service and all other Datamonitor Group business research services, including consumer markets and retail, energy and utilities, financial services, automotive and logistics, and healthcare and pharmaceuticals, will remain unchanged.

"The two new Knowledge Centers will be at the centre of a new generation of Ovum research. It will be more influential than ever and offer unparalleled insight into the business value of technology. When combined with the Ovum Telecoms and the Orbys Black Book of Sourcing Knowledge Centers, the ICT industry capabilities of the Datamonitor Group are tremendous," said Mark Meek, CEO, Datamonitor Group.

From 1 September, existing clients of Butler Group, Datamonitor Technology, and Ovum will access these new and expanded services, giving them a wider portfolio of research and analyst support.

With the entire range of technology services under the Ovum brand, Ovum is also increasing its focus on customer service and support, the company has said. "Customers in the ICT vendor community will have streamlined and more efficient ways to ensure that they can brief Ovum, when they are bringing new products or services to market," said a company representative. "Enterprise customers will have improved analyst access, ensuring they can tap into the much wider expertise and resource base that Ovum now offers."

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