Menu
Microsoft and Yahoo are said to have reached a deal

Microsoft and Yahoo are said to have reached a deal

The agreement could be announced Wednesday and gives Yahoo a greater role in search advertising, according to reports

Microsoft and Yahoo have agreed to the terms of an online search and advertising deal that will be announced as soon as Wednesday, according to reports.

The two sides are close to signing a partnership that, in a shift from earlier plans, would see Yahoo playing a greater role in search advertising, the Wall Street Journal reported Tuesday, citing unnamed sources.

A separate report in the Journal's All Things Digital blog said that "while it is not clear if the actual papers have been inked, sources said negotiations are complete" and that the deal "will be announced" within the next 24 hours. The Reuters newswire also reported that a deal has been reached.

The deal involves Yahoo agreeing to use Microsoft's search engine on its Web sites, with Yahoo handling the sale of text ads that appear alongside the search results for its own sites and some of Microsoft's, the Journal reported.

Some earlier discussions had focused on Microsoft acquiring Yahoo's search and search advertising businesses. The new plan could serve to increase Yahoo's share of the search ad business, the Journal reported.

The companies have reportedly been close to a deal before, with no announcement materializing. The Journal cautioned that this latest deal has yet to be signed off on by either company and could be delayed further.

Both sides have worried that a partnership combining their search businesses could run afoul of regulators, the Journal said. The companies plan to argue that combining their businesses would serve customers by strengthening competition against Google, the market leader.

The road to a deal has been a long one. The possibility that Yahoo might be open to a partnership emerged last year while Microsoft was in the midst of trying to acquire the company.

Since then it has tried to acquire Yahoo's search business at least twice. In June it offered to pay US$1 billion for the search assets and to invest another $8 billion in Yahoo at $35 per share.

Reporters and analysts have been looking for any public signs that a deal is near. In Yahoo's quarterly earnings call last week, CEO Carol Bartz, responding to a question, complemented Microsoft's Bing search engine, prompting speculation that the companies were moving closer.


Follow Us

Join the newsletter!

Error: Please check your email address.

Featured

Slideshows

Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
Show Comments