Menu
Microsoft opens mobile app store to developers

Microsoft opens mobile app store to developers

The company is offering prizes to developers for the best applications

Microsoft officially opened its Windows Marketplace for Mobile application store to software developers on Monday as the giant software maker moves to catch up to the success of Apple's iPhone App Store.

Microsoft is now accepting submissions of mobile phone software applications from registered developers in 29 countries and is offering prizes for the most popular applications as judged by downloads, revenue, usefulness and more, said Todd Brix, leader of Windows Marketplace for Mobile at Microsoft, in a blog posting.

Developers can start uploading applications to Windows Marketplace now and will probably have to wait about 10 business days for certification or a detailed explanation of why a program was not accepted, according to Brix.

"Our strategy for all of this is pretty straightforward; we want to create a global marketplace for Windows Phones where developers and users meet to sell and buy high quality and high value applications that make work easier and life more fulfilling," said Brix.

Software developers can include their own marketing materials with their applications and will be able to earn money on sales.

People buying software on the site will be able to download applications to their PCs or mobile phones, use a variety of payment options, and enjoy a money back guarantee, said Brix.

Brix estimates the software customer base for Windows mobile phone applications is around 30 million people.

Apple runs the world's largest mobile phone application store.

Over a billion software applications have been downloaded from the App Store, which is available in 77 countries, has 65,000 applications and serves 45 million iPhone users, Apple executives said during the company's quarterly investors conference last week.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftAppleiphone app storeWindows Mobileapp store

Brand Post

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments