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Purchase of Atari pushes new distribution brand into market

Purchase of Atari pushes new distribution brand into market

Namco Bandai Partners to take over Atari's distribution operations globally

Namco Bandai Games Europe has purchased Atari’s PAL distribution operation.

The new company, to be called Namco Bandai Partners, will distribute titles worldwide, excluding Japan and North America, from Namco Bandai, Atari and its other partners.

The rebranding is effective immediately. Namco Bandai Partners PR executive, Ross Purdy, said there would be no impact on business.

“It’s business as usual for us, we will remain with all our current publishers and there will be no staff changes,” Purdy said.

Namco Bandai Partners employs 40 people across its Sydney and Melbourne offices.

The new entity will maintain offices in the UK, Germany, France, Spain, Portugal, Italy, Greece, Israel, Australia, New Zealand, South Korea, Hong Kong, Singapore and Taiwan.

Codemasters, Eidos, Bethesda and Konami are amongst the publishers that will be represented by the new entity going forwards. Some of these were picked up following the crash of rival distributor – Red Ant – earlier in the year.

The games industry continues to prove resilient in the economic climate, with Nielsen figures suggesting use of games is at an all time high.


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