Menu
Bing adds Twitter posts to search results

Bing adds Twitter posts to search results

Microsoft said it has started indexing messages posted by a 'few thousand' Twitter users

Microsoft on Wednesday started adding some Twitter posts into Bing search results, gaining a bit of a leg up on competitors even though the capability is limited.

For now, Microsoft is indexing a "few thousand people, based primarily on their follower count and volume of tweets," wrote Sean Suchter, general manager of Microsoft's Silicon Valley Search Technology Center, on a company blog.

The company did not appear to work directly with Twitter to deliver the capability. "We think this is an interesting first step toward using Twitter's public API to surface Tweets in people search," he wrote.

The search community has been increasingly discussing the value of content on Twitter, since it can reflect instant popular public sentiment, and how to best capitalize on it. Although Microsoft's launch on Wednesday is limited, it's a coup for its recently relaunched search product since the other large search providers don't index recent Twitter messages.

Most search engines will display a link to a person's Twitter page and may turn up some old Twitter messages. Microsoft's new offering will list recent individual messages as well as other search results.

Suchter said the feature will be rolling out gradually, so some users might not see the Twitter messages immediately.

The new capability arrives the same day that a new study shows that Bing continues to slowly grow, possibly at the expense of market leader Google. Researchers at StatCounter say that Bing has increased Microsoft's share of the search market by 1 percent in the U.S. in June, still behind Yahoo and trailing Google by a large margin. While Google lost a bit of market share during the month, it still has 78.48 percent market share, StatCounter found.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags Microsofttwitterbing

Featured

Slideshows

Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
Show Comments