Menu
Post-E3, Nintendo & Sony lay claim to each other's audience

Post-E3, Nintendo & Sony lay claim to each other's audience

Nintendo seems to be interested in trying to grab the attention of more hardcore games, while PlayStation is trying to broaden it's appeal to more casual gamers.

It's post-E3 and for the most part, gaming companies are feeling pretty confident about their work and their future. None seem more confident than Nintendo's president and COO Reggie Fils-Aime and PlayStation Europe's president Andrew House.

Fils-Aime and House spoke to CNET News and Edge Online, respectively about future and standing within the gaming industry.

"Nintendo's in a very fortunate place." Said Fils-Aime, "The industry through April is down about 4 percent, but we're up about 19 percent. So consumers are voting for us with their wallets, which is a great place to be, especially when so much of our best content will be coming in the second half of the year."

When asked about E3, House responded,

"I think we struck the right balance between being very future-facing ? new motion controller technology, certainly a lot of good information about the network and how that is going to evolve. We balanced that with very solid tangible game lineup information. If the audience there was anything to go by, it caused a tremendously positive reaction and I think it positions us extremely well."

In an interesting kind of reversal, each seemed to be making up for their setbacks, as Nintendo seems to be interested in trying to grab the attention of more hardcore games, while PlayStation is trying to broaden it's appeal to more casual gamers.

"We think we win over the Halo audience" said Fils-Aime, "with something like The Conduit, a multi-player, online, shooting experience, or Dead Space Extraction. And you know what? Once those people buy into Wii, they'll go buy Mario Kart or Wii Fit Plus. We're not going to be satisfied just picking up that existing gamer. We have to reach beyond and get that consumer who doesn't game. That's the only way we'll be able to continue growing as a company and as an industry."

While Fils-Aime seems confident that hardcore gamers will eventually find an entry point into the Wii, House noted that the Wii may be just the first step for casual gamers that will eventually lead to their system.

"If you look back at previous lifecycles, like PS2 versus N64 [sic], we have lots of data that suggests that lots of people bought into N64 as their entry level gaming device, and were happy to upgrade to a more powerful machine later in the life cycle when the price point was right for them. I think we're going to see this later on PS3, and the fact that it's a Blu-ray player as well and that there's a [greater] wealth of network based experiences than are perhaps available on the device they already have will add to the proposition.

Also, when asked about Sony and Microsoft's upcoming motion control projects, Fils-Aime didn't seem to worried.

"The only thing I'll say is a rhetorical question. Is it fun? If it's fun, then I tip my hat and say, "Well done." But what's happening sounds to me a lot like, "Who's got the prettiest picture. Who's got high-definition. Who has the best processing power?" It sounds like technology, when the consumer wants to be entertained. Our focus is how do we take active play and make it entertainment. And that's what we're going to continue to focus on."

In the end, whether one is holding the market for casual or hardcore gamers, both companies are pushing the envelope in terms of gameplay and technological achievements, and this may be the year in which both companies begin to blur the lines between casual and hardcore. Whether or not gamers will find a home on the Wii, PS3, or Xbox 360, it's clear from this year's E3 that the industry has changed, and it has changed in a big way, for better or for worse.

Check out the full interview with Reggie Fils-Aime here.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags sonyNintendogamesPlaystation 3nintendo wiie3

Events

Why experience is the new battleground for partners

Join us for an exclusive webinar, in association with Hewlett Packard Enterprise and Technology Services Industry Association (TSIA) and learn about the latest industry insights and how technology services continue to evolve to deliver differentiated value, and how partners can be successful in 2021 and beyond.

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Show Comments