Menu
Sun uses game to tout JavaFX

Sun uses game to tout JavaFX

The online campaign virally promotes Sun's JavaFX by having players use the rich media software platform to solve a mystery

Sun Microsystems is making a game out of promoting its JavaFX rich media application technology.

The company is sponsoring an "alternate reality" online game, PIE (Paranormal Investigation Experts) Theory to spark interest in JavaFX. The game is similar  to "The X Files" TV show and is found at pietheory.com. The site was built using JavaFX.

"It's basically a basically a massive, multiplayer viral campaign," said Kim Celestre, senior group marketing manager for Java outbound marketing at Sun. Featured are two characters who are paranormal investigators looking to solve a mystery.

To participate, players download a recruitment kit that includes the JavaFX SDK and the NetBeans IDE. Players need to use the SDK as part of the game, using it, for example, to find a password. Participants either already have developer skills or find assistance from someone who does, Celestre explained.

Begun March 14, the game continues until June. Sun does not have figures on how many people have downloaded the recruitment kit.

Sun representatives could not say how JavaFX itself might be affected by Oracle's planned purchase of Sun, announced last week. Oracle, though, has stressed that the Sun-created Java technology will be a strong asset and that continued investment is planned in it.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags Sun Microsystemsjavafx

Featured

Slideshows

A snapshot of the Kiwi partners set to shine at the Reseller News Awards

A snapshot of the Kiwi partners set to shine at the Reseller News Awards

With the 2017 Reseller News ICT Industry Awards only weeks away, Reseller News profiles the power line-up of partners set to dominate the biggest night on the channel calendar. ​Ranging from the enterprise, down through the mid-market and small business sectors into the heart of the start-up scene, the end result is the most diverse and wide-ranging partner line-up in the history of the Awards, playing host to the leading innovators of the past 12 months.​

A snapshot of the Kiwi partners set to shine at the Reseller News Awards
Show Comments