Netgear has firmed up its channel commitment with a new partner program and technology-based specialisations.
The program formalises and updates key benefits offered to Netgear’s network of resellers and stemmed from existing partner feedback, managing director, Ryan Parker said.
“We’ve never done a good job of getting the message across about what we offer our channel,” he said.
The program includes free certified sales training and technical training courses with the goal of turning partners into trusted advisors to customers across a range of Netgear solutions. Other benefits include higher gross margins and deeper discounts on key products, performance incentives, no minimum order quantities and a channel-only sales model.
“We’re looking to build on our reseller base. Month-to-month we have around 2500 to 3000 resellers offering buying Netgear products – what we want is to be working more closely with dedicated partners,” Parker said.
He also highlighted plans to rollout optional specialisations for partners.
“The first rollout will be a specialisation around security, where we’ll be offering interested partners sales and technical support and even deeper discounts,” Parker said. “Following that we’re looking at a NAS specialisation.”