Menu
HTC buys design firm

HTC buys design firm

HTC announced on Wednesday that it bought San Francisco design firm One & Co.

Smartphone maker HTC said on Wednesday that it bought San Francisco design firm One &. for an undisclosed sum.

One &. will retain its name and continue to serve other clients, HTC said. Past One & customers include Nike, K2, Sony, Timex and Microsoft.

The two companies began working together in 2006 on the design of the HTC Touch Diamond, a touch-screen phone that has been compared to the iPhone and was released in the U.S. during the third quarter by Sprint.

HTC is not alone among mobile-phone makers in trying to emulate the iPhone, although none of the manufacturers has yet to match Apple's success. But relying more heavily on designers could be just what a manufacturer like HTC needs to better compete with the popular iPhone.

"A lot of people are trying to steal the thunder from Apple," said Satoshi Nakajima, who spent more than a decade at Microsoft, started software platform developer UIEvolution and most recently started up iPhone application developer Big Canvas. "But unfortunately they are focusing on touch screen or bigger screens, and those are just pieces. The completeness of the user experience is difficult to steal."

Nakajima, who spoke generally about the competitive mobile-phone market, made his comments before HTC announced its acquisition.

One way that phone makers can come up with truly competitive products is to focus more on design, he said. "This is just one piece, but if they want to build something similar or better to the iPhone, development needs to be driven by someone from industrial design," he said. "To compete... they need to have some designer at the head of the mobile division and let that person be fully in charge."

HTC is best known for making Windows Mobile phones, but it recently became the first manufacturer to build a phone for Google's Android operating system.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags htc

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments