Menu
Microsoft and LG plan to work closer on mobiles

Microsoft and LG plan to work closer on mobiles

Microsoft and LG Electronics said they plan to work closely together on mobile phones.

As competition in the mobile phone market heats up, two companies with flagging momentum are teaming up to try to compete better with the market leaders.

Microsoft and LG on Monday said that they plan to work closely together, collaborating on research and development, marketing, applications and services for converged mobile devices.

The announcement came from Seoul, Korea, LG's base, during a trip there by Steve Ballmer, Microsoft's CEO.

The collaboration is not a first for the companies. LG has already been making phones that run Windows Mobile. But the agreement could signal a stepped up effort by both companies to try to beat the competition.

While LG has had some hot sellers, such as the Chocolate, it now faces challenges from new competitors Apple and Google which are generating more excitement. Google just two weeks ago introduced the first phone to run on its Android software, HTC's G1. Apple's iPhone continues to build momentum.

Microsoft too has been affected by the new competitors. It has been working recently to try to position Windows Mobile, traditionally regarded as solely a business tool, as also useful for more personal applications. LG has traditionally focused on phones that would appeal most to mass market consumers.

Both companies have slipped in rankings recently. A recent Gartner study showed that worldwide, Microsoft in the second quarter this year slipped into the third place among providers of smartphone operating systems, behind number one Symbian and number two ranked Research In Motion. Last year in the same quarter, Microsoft beat out RIM for the second position.

A recent IDC study showed that LG during the third quarter this year slipped into the number-five position worldwide among mobile phone makers.

In a statement, the companies said they expected that their agreement would create momentum and innovation in the industry.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags lg

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.‚Äč

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments