Menu
Don't blog bile, says Microsoft blogger

Don't blog bile, says Microsoft blogger

Blogger and developer Scott Hanselman, a Microsoft U.S. senior program manager working out of his home office in Portland, shared some tips on how to make blogs more successful at the Tech Ed conference last week. In his presentation "How to make your blog suck less," Hanselman listed some obvious and less obvious tips for bloggers.

Firstly, stay relevant and know your audience, he told the crowd. If your blog is a tech blog, stick to the topic. He recommends checking statistics on a regular basis, to keep track of where visitors come from, how they got there and what operating systems they are sitting on.

Hanselman also recommends keeping overtly personal information out of your tech blog. "I don't care if you didn't feel like blogging about C# today because you were feeling a bit blue," he said.

Also, don't apologize about not blogging enough, he said. "People apologizing about blogging shouldn't be blogging," he said. Posts saying "I'm back" should be banned, according to Hanselman, as well as post saying "this blog has moved". "I don't care. Just move the blog!" he said.

Don't blog bile, Hanselman said. "There are assholes on the net but I'm not interested in what you think about them," he said. "What you are doing is giving anger a permalink."

Other things listed on Hanselman's "don't do" list include avoiding excessive quoting and "re-blogging." And don't blog to get rich -- you are likely to earn less then $5 a month from Google ads, he said.

On the "things to do" list, Hanselman strongly recommended using spell check and paying attention to formatting.

In addition, comments should be turned on, he said. Some bloggers turn comments off due to blog spam concerns, but there are ways of solving this, for example using validation such as CAPTCHA.

Other tips include deciding what your blog's URL is and to use it consistently, rather than having many URLs leading to the same place.

He also told the audience to have contact information available somewhere on the blog, as well as an "About me-page."

But perhaps most importantly, if you want your blog to "suck less," make it easy to subscribe to it, for example by using feedicons, he said. And make it easy to read, taking mobile devices into consideration. It is unreasonable to include ads in the mobile version of your blog, he said.

Prior to joining Microsoft, Hanselman was the chief architect at Corillian Corporation, now a part of Checkfree, for over six years.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Brand Post

What to expect from your IT Distributor

Whether you’re just starting out or you’ve been around since before the dot com rollercoaster, choosing the right distribution partner can be a pivotal factor in your success. This definitive guide outlines the traits that every IT partner needs to look for in their IT Distributor.

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments