Menu
Microsoft updates CRM Online service

Microsoft updates CRM Online service

Microsoft released an update to its on-demand CRM software on Monday.

Microsoft added Internet marketing features to its Dynamics CRM Online product on Monday, the first in a series of updates set for the on-demand software, which launched earlier this year.

Internet marketing functionality is a staple of CRM (customer relationship management) applications. Microsoft's entry will allow users to create search engine campaigns, capture sales leads from company Web sites, and weigh a marketing campaign's effectiveness according to conversion and click-through rates, among other capabilities.

In addition, the update will "provide customers with increased scale for teams of multiple thousands of employees," according to a statement.

Microsoft has made aggressive marketing moves of its own in launching CRM Online. Hoping to jumpstart adoption, it recently began offering partners the opportunity to buy Professional Plus licenses for US$19 per user per month, a significant drop from the standard $59.

But the vendor must focus on features as well as cost, said one industry observer.

"Internet marketing is very important for several reasons," said Denis Pombriant, principal of Beagle Research, via e-mail Monday."First, it was a hole in the offering and since big players like Salesforce have it and their customers depend on it for some of their market outreach, it would be impossible to pry customers away from Salesforce without such functionality."

But most importantly, Internet marketing is one of the critical elements in a CRM 2.0 strategy," he added. "I would not say it is the only or most important part of the strategy but like any three-legged stool analogy, if you don't have it, you are hobbled."

Rob Bois, research director with AMR Research, echoed Pombriant.

"We are getting a lot of inquiries these days from companies who are trying to improve the overall accountability of marketing. The average vice-president of marketing is under more scrutiny today than ever before," he said. "I definitely think that Microsoft investing there makes sense from a market-demand perspective."

Also, Microsoft needed to deliver some type of new code quickly for customers, according to Bois. "They did sort of promise they were going to do regular updates for the online service. It was important from Microsoft for a political standpoint that they were going to meet that."


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Microsoftcrm

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments