Menu
Oracle integrates CRM On Demand with Siebel

Oracle integrates CRM On Demand with Siebel

Oracle has integrated its on-demand CRM product with Siebel CRM, the company said Wednesday.

Oracle has developed prebuilt integration software for its CRM On Demand product and the on-premise Siebel CRM, providing customers with a single view of their CRM data, the company announced Wednesday.

Companies can benefit from a hybrid approach to customer relationship management, because the on-demand model allows companies to more easily add new users, while enabling data from both systems to be analyzed at once, Oracle said. The integration software employs Oracle's Application Integration Architecture framework and Fusion middleware. Pricing was not disclosed.

Oracle's news release on the product stressed its benefits for customers. But the vendor's real goal is to fend off competition from Salesforce, which has based its entire strategy on pushing the benefits of on-demand software, analysts said.

"This is how you sell against Salesforce," said analyst Bruce Richardson of AMR Research. "You talk about that as a dead-end silo while selling end-to-end business processes."

"I don't think it will lead to an increase in demand for Siebel," he added.

Denis Pombriant of Beagle Research largely echoed Richardson, while noting that Salesforce offers Salesforce to Salesforce, a means of integrating with fellow Salesforce customers, and also has strong capabilities for tying into systems such as Siebel.

" I expect this is a strategy by Oracle to keep its Siebel customers from looking outside of the barn," he said.

On the whole, Oracle has taken a cautious approach to on-demand software. During an earnings conference call in May, CEO Larry Ellison told analysts that while the company has been selling on-demand products for nearly 10 years, it only recently began making money at it.

"The entire industry has to get better at making money selling on-demand ... That's what we're focused on before we scale the business," Ellison said at the time.

Salesforce's stock dropped sharply following its recent quarterly earnings report, which saw the company beat analyst expectations for revenue but also indications that business is slowing down.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments