Menu
How to turn a software pirate into a paying customer

How to turn a software pirate into a paying customer

Startup offers a better way of preventing software piracy.

Most anti-piracy solutions try to prevent software from being "cracked" or source code from being plagiarized.

Take Microsoft's ill-fated WGA (Windows Genuine Advantage), which had a that rendered copies of Windows XP lifeless if users failed to enter a legitimate, unique license number. WGA, however, was prone to malfunction and still vulnerable to cracks, prompting Microsoft to drop WGA with the release of Vista Service Pack 1.

A startup thinks it has a better way: V.i. Laboratories has high hopes for its new CodeArmor Intelligence product, which, rather than trying to prevent unauthorized use of software, collects data on how and where it is used, and then stealthily sends it back to the software's maker, said Victor DeMarines, Vice President of products at V.i.

The company is targeting makers of high-end software such as product lifecycle management (PLM) and CAD applications, used by large-scale manufacturers, and Electronic Design Automation (EDA) software, which is used by chip and electronics makers.

Though not broad interest and often difficult to run without consulting and integration work, such niche software is still pirated, with new releases typically available within 30 days, DeMarines said.

Chenxi Wang, an analyst at Forrester, confirms the problem. "PLM apps are routinely cracked and pirated. So are many other high-value, niche applications," she said in an e-mail.

"I've talked to a software vendor who manufactures geology mapping software for oil drilling ...[and] every version of their software has been cracked and pirated."

With CodeArmor Intelligence, ISVs (independent software vendors) can now effectively turn pirated or non-paid-for software into a form of trialware or sales lead, DeMarines said.

"It could be a lead to a VAR [value-added reseller], who could go in and say, 'It's great you're using this software, but you need to pay up,'" he said. Rather than siccing the BSA or the SIIA and their lawyers on offenders, "these can be business opportunities for vendors, depending on how they approach it."


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags software piracy

Featured

Slideshows

Reseller News Innovation Awards 2018: meet the top performing partners

Reseller News Innovation Awards 2018: meet the top performing partners

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established partners, emerging players and innovative start-ups, in front of over 460 technology leaders in Auckland.

Reseller News Innovation Awards 2018: meet the top performing partners
Champagne Reception kicks off Reseller News Innovation Awards 2018

Champagne Reception kicks off Reseller News Innovation Awards 2018

More than 460 channel leaders came together to toast the top performers of the New Zealand industry, during the opening Champagne Reception at the Reseller News Innovation Awards 2018 - in association with Techbuyer.

Champagne Reception kicks off Reseller News Innovation Awards 2018
Chasing innovation: how Kiwi partners can create a new customer agenda

Chasing innovation: how Kiwi partners can create a new customer agenda

This exclusive Reseller News Roundtable - in association with Rhipe and Microsoft - detailed a blueprint for customer success, outlining the new role of the modern-day partner and wider network in New Zealand.

Chasing innovation: how Kiwi partners can create a new customer agenda
Show Comments