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CMA and Carbon Trust launch green ICT initiative

CMA and Carbon Trust launch green ICT initiative

The Communications Management Association and the Carbon Trust have launched an initiative to help businesses reduce their environmental damage through more effective use of communications technology.

The Carbon Intent project will encourage businesses to make better use of teleconferencing and home based working.

The two bodies said the project is designed to be "a long term contribution to UK carbon reduction," providing a trusted source of information, guidance and benchmarks for businesses looking to reduce their negative impact on the environment.

In the pilot phase of the project, taking place until the end of March, examples and guidelines on how to reduce emissions will be released, following a study of which processes and systems are most effective.

Existing academic, analyst and supplier research will be reviewed, before the bodies assemble a set of case studies and write guidelines on the use of communications infrastructure to improve businesses' green credentials. They will also set up a 'Low Carbon and Sustainability' special interest group and online forum to involve interested companies.

Glenn Powell, chief executive at the CMA, said the aim of the project is "to create industry-wide guidelines and benchmarks that any ICT professional anywhere can tap into for assistance."

"Within the international ICT industry we see increasing attention paid by the larger corporate and public sector organizations to their own carbon reduction and energy efficiency strategies," he said.

The CMA, an industry body representing communications managers and part of the British Computer Society, will match the financial support from government funded company the Carbon Trust for the pilot project.


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