Gartner is projecting 11 percent growth in global sales of cell phones and related devices in 2008, citing healthy sales in the first half of the year. The projection means that 1.28 billion phones will be sold this year, up from 1.15 billion sold in 2007, Gartner said in a statement.
Part of the projection is based on healthy first and second quarter results that have been noted by other analysts already. Gartner said it expects final numbers will show that between 300 million and 305 million units were sold in the second quarter that ended June 30, an increase of about 15 percent over the same quarter in 2007. Two other analyst firms, IDC and ABI Research, reported comparable numbers last week.
Emerging markets will make the difference. In the Asia/Pacific region, sales for the full year could be 18 percent higher than in 2007, while sales in Japan could drop 9 percent compared to 2007 and western Europe could see a drop of 1.5 percent year over year. North America should see modest growth of 5 percent, she said.