Menu
Apple iPhone 3G pre-orders crash O2 site

Apple iPhone 3G pre-orders crash O2 site

Customers eager to pre-order an Apple Inc.iPhone 3G in the U.K. overwhelmed the O2 Web site early Monday, and when the site returned to operation, the mobile operator said "unprecedented" demand had exhausted its available inventory.

Starting at 8:00 a.m. in the U.K., O2 began taking pre-orders for the iPhone 3G, telling customers who had earlier registered interest in the new phone that an 8GB model would be delivered by courier on Friday, the smart phone's first on-sale day, after they completed an order form and selected a service plan.

Within an hour, however, the O2 online site became sluggish and then unavailable, according to reports posted by British newspapers, including the Times and the Telegraph. By the time the site came back up, O2 had stopped taking pre-orders.

Previously, O2 had said more than 200,000 people had expressed interest in the new iPhone by registering their e-mail addresses with the company.

As of 2:00 a.m. Tuesday, London time, the O2 online store was still offline, and the carrier's iPhone page was headlined with a message reading: "Due to huge demand for the iPhone 3G, we're currently out of stock online. Come back on July 10 for more information."

O2 issued a statement on Monday to explain the outage. "The response was so great that the online store completely sold out of iPhone 3Gs within just a few hours," the company said. "Though O2 had invested several million pounds to increase the order capacity of the site, at times the site still couldn't process the sheer weight of demand."

Elsewhere in the release, O2 claimed that "demand for the revolutionary device is already at unprecedented levels" but also acknowledged that it had a "limited number" of iPhone 3G phones to sell via pre-orders.

O2, the carrier that has exclusive rights to sell subscriber plans for the iPhone in the U.K., has said it would heavily subsidize the new 3G model. Customers who sign an 18-month contract and choose either the £45 or £75 monthly plans (US$89 or $148, respectively) will receive an 8GB iPhone 3G free of charge. Users who agree to the lower-priced £30 or £35 plans ($59 or $69), on the other hand, will be charged £99 ($196) for the same model.

AT&T Inc., the only mobile operator allowed by Apple to sell the iPhone 3G in the U.S., will sell the 8GB model for $199, and require a 24-month service contract at prices that begin at $69.99 per month.

AT&T and Apple will sell the iPhone 3G only at their respective retail stores starting Friday at 8:00 a.m. local time.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments