Menu
Lenovo unveils consumer-oriented desktop PC

Lenovo unveils consumer-oriented desktop PC

Lenovo this week unveiled its first entry into the U.S. consumer desktop PC market.

The company, well-known for its popular business-oriented ThinkPad line of laptop computers, said the IdeaCentre K210 desktop is its first consumer desktop computer sold outside of China.

In January, Lenovo dove into the consumer notebook market with the launch of its IdeaPad laptop line. At the time, Craig Merrigan, a vice president at Lenovo, told Computerworld that more than 40% of the market opportunity in PCs is in the consumer business. "The consumer base is the biggest market we have not addressed," he noted.

In April, Lenovo continued its consumer laptop push with the release of the IdeaPad U110 notebook PC. Touted as an entertainment-oriented and even fashion-oriented laptop, the U110 laptop is sold with either a black or red cover. It has a textured metal finish, a frameless screen and weighs in at only 2.3 pounds.

The IdeaCentre K210 marks another entrant into Lenovo's consumer family.

The new desktop system, which runs the Intel Core 2 Quad processor, uses VeriFace 3 facial recognition technology that enables users to log in by having the camera recognize their faces. The desktop also uses Bright Vision technology that is designed to detect how far away the user is from the monitor so it can adjust its brightness accordingly.

Dan Olds, principal analyst at the Gabriel Consulting Group, said coming out with a consumer desktop is a great move for the traditionally business-oriented company.

"It's a smart move but only because they're bringing some innovation to it -- not just putting out standard vanilla boxes," said Olds. "The facial recognition, in particular, is kind of neat, particularly when you have lots of people, like parents and kids, using the same machine. The facial thing lets you log in automatically, get your own desktop, and access to your own files. They have an anti-bacterial keyboard. The audio is quite nice but even more important is the one-touch recovery feature, where the system can be restored after a crash or virus attack.

"Other vendors have various pieces of this technology, but it looks like Lenovo has made a concentrated effort to put all the pieces together and make it easy for the non-sophisticated home users to access," he added.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments