Menu
IBM tackles IT energy efficiency in a Big Green way

IBM tackles IT energy efficiency in a Big Green way

2008 Green 15: Fueled by $1 billion annually, sweeping Project Big Green initiative aims to serve itself and customers

Project Big Green is IBM's sprawling initiative to increase the energy efficiency of IT. In May 2007, Big Blue announced that it would redirect no less than US$1 billion per year to Big Green, which applies both to solutions IBM offers to customers and to the company's own internal IT operations.

Discover the techniques used by other 2008 Green 15 winners to make their IT more sustainable.

"When we made our commitment, it was top down and bottom up," says Rich Lechner, vice president of IBM's systems and technology group. "From the top, it started with Sam Palmisano. From the bottom up, a lot has come from employees inside IBM using Web collaboration tools. We have an energy-efficient community of 35,000 employees and their families. It all sort of bubbled up. We learned what they cared about."

For Lechner, the reality of Big Green is mainly about coordinating a constellation of IBM technologies to yield greater levels of energy efficiency, from blade servers to virtual machine management. He holds up virtualization and its inherent resource optimization as "the driver," but he also cites technologies associated with IBM's Autonomic Computing initiative, such as IBM's WorkLoad Manager, which helps datacenters self-optimize. As part of the Cool Blue portfolio, the Tivoli team has developed software that continually monitors energy usage across organizations so that energy consumption levels can become a standard component of runtime SLAs.

Greening on the inside

Inside IBM, the biggest green milestone has a "back to the future" gloss. In 2000, Lechner says, IBM began running Linux to the mainframe. In August of last year, the company took that idea to its logical extreme and started moving the workload of 3,900 of its own servers to 30 virtualized System z9 mainframes running Linux. IBM anticipates that it will cut energy consumption by 80 per cent, saving more than $2 million in energy costs.

It's not just about tech choices. As Lechner dryly notes, "IBM has quite a bit of experience in datacenter design." IBM now performs datacenter energy-efficiency assessments for customers, as well as special thermal analyses for high-density computing. Lechner cites experiments with recycling datacenter heat output, with one customer in Switzerland using that thermal surplus to heat a nearby public swimming pool.

Lechner's sharpest observation is that energy efficiency rises to the level of data and applications, which continue to grow exponentially. IT must have a strong commitment to data integration and service-oriented architecture to reduce redundancy -- and to stop increases on the demand side from canceling the benefits of datacenter efficiency.


Follow Us

Join the newsletter!

Error: Please check your email address.

Featured

Slideshows

HP channel recognised at 2017 Partner Awards

HP channel recognised at 2017 Partner Awards

The HP Partner Awards 2017 at Shed 10 kicked off with an AMD-sponsored hackers lounge, a mysterious gaming style area filled with dry ice and red lasers, the waiters wearing Mr Robot style masks.

HP channel recognised at 2017 Partner Awards
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments