Menu
Analyst: Mac growth up 60 percent in February

Analyst: Mac growth up 60 percent in February

Apple's recent Mac growth has been huge, growing a whopping 60 percent in February 2008 over the same month last year.

Apple's growth numbers came from both its notebook and desktop product categories, according to data from market research firm, NPD. Apple's notebook shipments were up 64 percent over last year. The overall market gain for February 2008 was only 20 percent.

Introduced at Macworld Expo in January, NPD gives some of the credit for increased notebook growth to the MacBook Air. Not to be left out of the equation is the pent up demand that Apple can build for its upcoming products.

"They got a 20 percent boost from the MacBook Air," Stephen Baker, vice president of Industry Analysis at The NPD Group, told Macworld. "Apple was also able to keep up the momentum for the MacBook and MacBook Pro."

An early boost from the MacBook Air doesn't necessarily mean it will remain a winner in the long haul. According to Baker, the proof will be in May and June, when the notebook has been in the hands of early adopters for a while.

Apple's desktop products did remarkable well, too. The difference between Apple's growth and the overall market was even bigger in this category. Apple's desktops were up 55 percent over last year compared to a decline of five percent for the overall market.

There has been some worry over the last couple of years that Apple may be focusing to o much on its other devices, like the iPod and iPhone, leaving the Macintosh to fend for itself. But with the numbers showing such huge growth, it seems clear that Apple's computer strategy is working.

Baker also gives a lot of credit to Apple's move to the Intel chipset and the launch of its retail stores, which he says gives users the great buying experience.

"Unlike anyone else Apple is able to control the buying experience -- from design to software and selling," said Baker. "As they moved into selling to mass market, the buying experience became a very important piece for them."


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments