At the BBC, of 25,000 employees 12,000 people are active users of blogs, wikis and IM. Keith Little, chief technology officer at the BBC, believes social networking systems are a good way of reflecting the way the BBC operates around peer mentoring relationships both formal and informal. "This is something we encourage and about five years ago we introduced an organizational message board, talk.gateway. Now we have blogs and wikis.
"Going forward the organization will change in nature and will have a new workforce made of people who have been blogging. If you constrain people they will go outside the organization and you will lose all that intellectual capital. The working environment is key to the BBC brand and we also have a simplicity agenda which technology helps with."
Across the board
All these initiatives call for cross-disciplinary working -- the CIO can't go it alone if the benefits are to reach out into staff culture. At Esure green initiatives are marketing led with input from finance too. "Over the past year, we have put a team together from all areas of the business -- this is not an IT project it is a business project," says Foulsham.
"Through it we can make employees aware of what we're doing and why and make them comfortable with anything we have to introduce. We will tell them about the CIO-led contribution to the environment such as changing the printers to duplex and that we're going to be setting PCs to go off after hours."
Little describes the BBC's green agenda as only recently going into full swing but there is already a co-ordinated program of promotion around it. "The CIO leads that but it is all wrapped up in a combined communications package. We don't do separate technical one, that is all part of the story."