Menu
EMC buys Pi to round out cloud computing unit

EMC buys Pi to round out cloud computing unit

EMC has bought Seattle online storage company Pi to extend its "cloud computing" offering

Storage giant, EMC continues, to push into the consumer territory: Its latest move is to acquire Pi, a company whose software and services will help users keep track of their personal data.

Seattle-based Pi develops software and online services to enable users to control how they find, access, share and protect everything from photos, videos, and music. The data can be stored online or locally.

The company name stands for personal information, not the number 3.14.

The rapidly growing amount of personal data is what prompted EMC to open its wallet, according to CEO, Joe Tucci. It's a cash transaction, but EMC won't disclose the amount.

Pi hasn't actually launched any products or services yet: They are in beta testing, according to EMC.

EMC sees Pi not only as part of its consumer push, but also an element of its cloud computing strategy, the next big thing in storage, according to one analyst.

"Cloud computing is the next storage hype. It's all about moving storage, back up, and even clock cycles to the net," said Per Sedihn, chief technology officer at Swedish storage integrator, Proact.

EMC expects to complete the deal during the first quarter, at which point Pi and its 100 employees will join EMC's newly minted Cloud Infrastructure and Services Division. It already includes Mozy, an online backup service, and Fortress, a platform for cloud-based services. Pi founder and CEO Paul Maritz (who used to be an executive at Microsoft), will join EMC's executive management team as president and general manager of the divsion.

EMC is far from the only company interested in the area. Amazon launched Simple Storage Service (S3) two years ago. It provides data storage through a web services based interface.

Proact's Sedihn also likes Nirvanix, a company that counts Intel among its investors. "They have a very nice user interface", said Sedihn, adding that Google is also waiting in the wings.

"I think cloud services will mainly be used by consumers and smaller companies. But I also expect larger companies to build their internal infrastructure with this model, said Sedihn.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments