Menu
EMC gears up for consumer market push

EMC gears up for consumer market push

EMC eyes consumer space

EMC will use both its own products and OEM (original equipment manufacturer) deals to target the consumer market, a company executive said Friday.

Mozy, an online backup and recovery subscription service, will be offered by EMC to consumers under its own brand, EMC's executive vice-president and chief financial officer, David Goulden, said. Mozy became part of EMC after it acquired Berkeley Data Systems in October.

In contrast, the company has tied-up with Intel for Intel-branded storage products that will run EMC's LifeLine software suite. The product will ship with Intel's brand and be supported by Intel, although there will be a mention that the product runs LifeLine powered by EMC, Goulden said.

Partnerships like the one with Intel are important for EMC because it is relatively unknown in the consumer market, and building up that recognition alone could be expensive and take time.

LifeLine provides NAS (network attached storage) capabilities, back-up and recovery, and file management for consumer systems, Goulden said. EMC decided to partner with Intel because it needed distribution channels that can get the product to the mass market. It also required low-end, near-commodity hardware, which is not EMC's business, he added.

Goulden did not say if the deal with Intel is exclusive, or if the company might do similar deals with around LifeLine with other vendors. For now, even Dell, which already has an agreement with EMC for enterprise storage products, will have to do a deal with Intel to sell LifeLine, he said.

EMC President and CEO, Joseph Tucci, said earlier this year that EMC was considering entering the consumer market. EMC plans other products and services for the consumer market besides Mozy and LifeLine, Goulden said. The company will most likely use OEM deals where consumer hardware is involved, he said.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Show Comments