Menu
Google launches video-blocking tool for YouTube

Google launches video-blocking tool for YouTube

The tool, in beta, allows content owners to block copyrighted material

Google has launched a video-blocking tool that will allow content owners to intercept copyrighted clips as they're uploaded to YouTube, its video-sharing site.

The tool, called YouTube Video Identification, is in beta testing.

"Video Identification is the next step in a long list of content policies and tools that we have provided copyright owners so that they can more easily identify their content and manage how it is made available on YouTube," said David King, YouTube product manager, in the blog post.

The Video Identification tool will help copyright holders identify their works that have been uploaded to YouTube, the company said. YouTube said it worked with Google to develop technology that can recognize videos based on a number of factors. The tool, which has shown promising results during testing, will eventually be available to copyright holders around the world.

In order for the technology to work, copyright holders will have to provide YouTube with the information necessary to allow the system to recognize their material.

"No matter how accurate the tools get, it is important to remember that no technology can tell legal from infringing material without the cooperation of the content owners themselves," YouTube said.

YouTube could not be reached for comment on what companies were testing the system and what information copyright holders will need to provide.

YouTube said copyright holders can decide whether they want to block, promote or partner with YouTube to earn revenue from their material. After the copyright holders determine what they want done with their material, YouTube said it will do its "best to automate that choice while balancing the rights of users, other copyright holders, and our community as a whole."

In July, after being hit with a copyright infringement lawsuit by Viacom, Google said it would unveil an anti-privacy tool for YouTube in September.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments