Menu
Oracle highlights Enterprise 2.0 efforts

Oracle highlights Enterprise 2.0 efforts

Company cites WebCenter platform as ideal foundation for Web 2.0-style business collaboration

Oracle staff have cited collaborative potential for Enterprise 2.0 and cast the company's WebCenter platform as its product offering in this space.

Enterprise 2.0 from Oracle's perspective brings the benefits of Web 2.0-style collaboration to the enterprise. Other elements include the ability to build mashup applications. While there has been confusion as to what exactly Web 2.0 really is, it has been equated to blogging, AJAX-style development and even Google, said Sonny Singh, senior vice president of the Industries Business Unit at Oracle.

"The truth of the matter is there are probably as many definitions of Web 2.0 as there are technologies associated with it," Singh said.

"[Web 2.0 is] really about how users can connect and work with each other through the Internet," said Thomas Kurian, Oracle senior vice president of Server Technologies Development. "It's fundamentally about users sharing information with each other, using Web-based social software technology to fundamentally transform how they get access to information and how they work with each other."

But Oracle is looking at Web 2.0's relevance and benefits in the enterprise world, which formed the basis for discussion on Enterprise 2.0 during the Web conference.

"Enterprise 2.0 is basically integrating these Web 2.0 technologies and capabilities with enterprise information systems and applications to transform how we work within the enterprise, as well as across enterprises and with people outside the enterprise," Kurian said.

"For me, Enterprise 2.0 is the use of freeform social software inside organisations," said Andrew McAfee, an associate professor at Harvard Business School. Enterprise 2.0 was less about how software gets developed and more about how it gets used, he said.

Enterprise 2.0 brings new ways to collaborate, McAfee said.

Oracle's strategy is to fuse Enterprise 2.0 capabilities into Oracle products, Kurian said. The Oracle WebCenter platform takes centre stage in the company's Enterprise 2.0 strategy.

Part of the Oracle Fusion Middleware platform integrates enterprise services in providing a context-aware Web application. Capabilities include mashups, tagging, RSS, wiki, VoIP, and discussions; search and community components are offered.

One of the basic beliefs around WebCenter, Kurian said, is that the way to build an enterprise applications, portal,s and websites is converging. The line between a website, enterprise application, or transaction system is gone, he claimed. WebCenter provides a standards-based framework and integrates into an application development framework.

Oracle also is bringing Enterprise 2.0 capabilities to its On Demand applications. Information on what a customer has purchased can be shared with a network of salespersons and others, he said. Also, the next version of Oracle's collaboration suite will include Enterprise 2.0 and Web 2.0 capabilities, Kurian said.

To drive home its point about Internet-based computing, Oracle showed a video of a company using a mashup to compare worldwide shipping costs of FOLED (flexible OLED) systems.

Oracle competitors also are latching onto concepts such as Web 2.0. BEA Systems, for example, offers a social computing suite for ad hoc collaboration and participation-based experiences.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Show Comments