Menu
Google launches mobile advertising plan

Google launches mobile advertising plan

If you haven't already seen advertising on your cell phone or other mobile device, Google Inc. has taken steps to make it more likely you will.

Google announced Monday that it is launching AdSense for Mobile to automatically match ads with the content of mobile Web pages in 13 countries, including the U.S.

The move follows similar action by Yahoo Inc., Microsoft Corp. and Time Warner Inc., among others. Also Monday, Nokia Corp. announced plans to purchase Enpocket, which provides cell phone marketing technology and services to advertisers, Web publishers and carriers.

While mobile advertising may be the bane of many mobile users, analysts predict a healthy market for its growth. Informa Telecoms & Media expects global mobile phone advertising to reach US$1.5 billion in 2007, double the amount last year. It predicts the level to hit $11 billion by 2010.

In the U.S. alone, The Kelsey Group Inc. predicts that spending on mobile search and display advertising will hit $33.2 million this year and grow to $1.4 billion in 2012. Kelsey Group also expects the number of mobile Internet users to grow at 20 percent annually in the U.S. through 2012, when there will be almost 92 million people going online via their cell phones and related mobile devices.

Google introduced the AdSense for Mobile program by noting that "the mobile device is becoming the world's most popular gateway to information. In fact, there are currently more mobile devices worldwide than personal computers and televisions combined."

Google said its AdSense for Mobile system will imitate its other AdSense products for online Web searches. Currently, Google leads the market for PC-based search advertising. The AdSense system automatically reviews the content of a publisher's mobile Web site and delivers text ads that are relevant to the site's audience and content. A publisher earns revenues whenever a mobile user clicks on an ad.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments