Menu
Microsoft moves to replace JPEG with HD Photo

Microsoft moves to replace JPEG with HD Photo

Microsoft will soon submit a new photo format to an international standards organization that it says offers higher quality images with better compression

Microsoft will soon submit a new photo format to an international standards organization that it says offers higher quality images with better compression, the company said on Thursday.

The format, HD Photo -- recently renamed from Windows Media Photo -- is taking aim at the JPEG format, a 15-year old technology still widely used in digital cameras and image applications.

Both formats take images and use compression to make the file sizes smaller so more photos can fit on a memory card. During compression, however, the quality of the photo tends to degrade.

Microsoft said HD Photo's lightweight algorithm causes less damage to photos during compression, with higher-quality images that are half the size of JPEG.

The format can also accommodate "lossless" and "lossy" compression, two methods of compressing photo data with different effects on image quality. Microsoft said adjustments can be made to color balance and exposure settings that won't discard or truncate data that occurs with other bitmap formats.

Although JPEG is aging, it has been modified to help keep it up to date. The latest JPEG 2000 format features better image quality while also supporting lossless and lossy compression. The original JPEG did only lossy.

Time will tell whether HD Photo can supplant JPEG by gaining the support of printer, camera and application vendors. But Microsoft is supporting the format in products such as its Vista and XP OSes and has already gained an important vendor ally.

In the next two months, Adobe Systems Inc. and Microsoft will release a plug-ins for CS3 and CS2 versions of its widely used Photoshop program for Vista, XP and Apple's OS X. Also, Microsoft also has built a HD Photo Device Porting Kit so hardware manufacturers can support it.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments